As the old Howard Gossage adage goes, “People don’t read advertising, they read what interests them – and sometimes that just happens to be advertising.” It doesn’t just apply to advertising. Just because you send something out (even to employees), it doesn’t necessarily mean they will care. But, when you send something really relevant and compelling, people notice. And when you engage the MindPulse of your employees and your customers, you completely engage them. Not just their heads. Not just their hearts. But everything.

And when they get that involved, they act. Not because you want them to, but because they see the benefit. And you get the extraordinary results you’re after.

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